Consultancy project (Newspaper),Report style Essay

Consultancy project (Newspaper),Report style - Essay Example Many papers are sponsored by local governments who easily influence content. It may also be argued that there is considerable diversion to online sources for news. Nearly all of the print versions of papers, now have web versions. Most of the graphic elements from the print versions have been adapted to the computer screen, making print and online versions consistent and recognizable. Complicating the mix is the presence of foreign language newspapers, particularly those written in English. Some are English language versions of Russian papers, while others such as The St. Petersburg Times, Moscow Times and Neva News, are exclusively written and published for an English speaking readership. In St. Petersburg, there are no English language TV channels or radio stations, so it is assumed that these newspapers play an important role in the expatriate community as a news source. Quality of newspaper design varies widely. Some designs are surprisingly attractive, perhaps due to competition for readers limited attention span. Much of the style differences can be correlated to the segmentation of the newspaper market and the enormous differences in taste among newspapers target audiences. Newspapers were all originally communist party, or state owned mass media tools and typically ran stories about meetings of Party officials and anti-western propaganda during the Soviet period. Now, many of these papers have evolved into publicly consumable tabloids addressing everyday mundane Russian life. Stories are heavily weighted with scandal, public corruption exposes, and entertainment. Pravdas readership was originally over 13 million during the height of the Soviet Union, but then suffered in the post Soviet collapse and eventually closed down. It has been reborn threefold, and there is an ensuing struggle to legally maintain ownership of the once famous name, now c laimed by three different